Marketing Manager

Job Description

Requires 3-5 years of relevant marketing experience in roles like marketing coordinator or specialist where you gained hands-on experience with campaign execution, analytics, and various marketing channels.

Technical Marketing Skills
Digital marketing expertise is foundational. You need working knowledge across multiple channels:

Core Digital Marketing Skills:

SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Social media marketing strategy and execution
Email marketing and automation
Content marketing and strategy
Paid advertising (PPC, display, social ads)
Analytics and Data Skills:

Google Analytics and web analytics platforms
Understanding attribution models
Creating custom reports and dashboards
Translating data into actionable recommendations
A/B testing and conversion rate optimization
Marketing Technology:

Marketing automation platforms (HubSpot, Marketo, Pardot)
CRM systems (Salesforce, HubSpot CRM)
Email platforms (Mailchimp, Constant Contact)
Social media management tools (Hootsuite, Buffer, Sprout Social)
Project management software (Asana, Monday.com, Trello)
Business and Leadership Competencies
Project Management:

Coordinating complex campaigns with multiple stakeholders
Managing deadlines across simultaneous initiatives
Resource allocation and timeline management
Risk identification and mitigation
Financial Acumen:

Budget management and ROI calculation
Understanding unit economics and customer lifetime value
Financial forecasting and reporting
Cost-benefit analysis for marketing investments
People Leadership:

Team management and mentoring
Providing constructive feedback
Conflict resolution
Performance management
Creating development opportunities
Communication Skills:

Executive presentation abilities
Cross-functional collaboration
Persuasive writing and storytelling
Active listening and empathy